Pinterest is one of the fastest growing visual social networks and can be a great way to reach your audience for your book. It’s not surprising that it’s quickly becoming a favorite marketing platform for authors to reach a wider audience for their work.
Here we’ve put together 10 tips for authors to use Pinterest effectively to market your book.
1. Create Interesting Pinterest Boards: Pinterest organizes all the pins into boards. You can create your boards to reflect any category you’d like. We recommend creating larger boards that have a minimum of 100 pins on them. Think about your target audience – what interests them?
2. Build Up Your Followers: Without followers, no one will see the great Pinterest content you’re posting. Follow your fellow authors and find friends via Facebook. This helps you get in front of a broader audience. You can also add a Pinterest button on your website that can attract more followers. Many authors often participate in Rafflecopter giveaways which can also help boost your Pinterest following.
3. Create Quotes: Quotes are REALLY popular on Pinterest. You’ll want to make sure you have a board specifically for quotes. Once you have that, create some images with quotes from your book or from your blog. Make sure you link the quote to your author website or book sales page. This will help pique people’s interest, as well as help you build name recognition the more people see your quotes. There are a number of free online apps that can help you create images with quotes you can pin to Pinterest, or you can try making your own in a photo editing program.
4. Use Enticing Images for Your Blog Posts: If you’re writing really good blog posts, you’ll want to make sure you use an enticing image for the post and pin the blog post to your Pinterest board. Images should be at least 600 pixels big to show the best and have the greatest click through rates.
5. Organize Your Boards: Make your most important boards be “above the fold” – at the very top of the page. This is what people will see first when they visit your Pinterest profile. Be sure too that each board has a nice cover photo that encourages people to want to follow it.
6. Link to Pinterest on Your Website: You’ll definitely want to make sure you include your Pinterest link on your website with your other social network icons. If you have a business account, you can also include widgets on your sidebar or at the bottom of your posts that feature pins from your favorite boards.
7. Be Sure Your Profile is Interesting: Write about who you are, what you do, and of course link to your blog or website. Make sure you use the same profile image you use across other social media platforms as that will help people to recognize you more easily.
8. Pin Consistently: You should visit Pinterest and pin at least 5-10 new things each week at a bare minimum. Try to add new fresh content from the web, not just repins of things you’ve found on Pinterest already. Be careful not to overload your visitors with too many pins all at once – this can be overwhelming or annoying to your followers.
9. Pin Selectively: Don’t pin every single thing you see – actually take the time to click through the pin to see what it links to and make sure it provides value to your readers and followers.
10. Use Pinterest for Stats: If you convert your account to a business account (which is easy to do on their website) – you’ll be able to see a number of stats and information about the content you’re pinning. You can also check to see what pins are the most popular from your website. This will help you identify better with your target market as well as to create more content that appeals to your readers.
Pinterest can be a great way to connect with a broad audience for your book. Do you have any Pinterest tips for authors you’d like to share? We’d love to hear them in the comments section below!